freeXmedia is leading in Top 100K Sites and Top 1M Sites.
freeXmedia has better usage coverage in more websites categories. Including Sports, Autos & Vehicles, Video Games, Games and 24 other categories.
Lookery is leading in People & Society, Internet & Telecom, News & Media, Adult and 15 other categories.
Lookery is leading in most countries, including United Kingdom, Sweden, Bolivia, Kuwait and 3 other countries.
freeXmedia is leading in Germany, United States, Turkey, Latvia and 2 other countries.