freeXmedia is leading in Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 23 other categories.
freeXmedia is leading in Sports, Autos & Vehicles, Video Games, Games and 20 other categories.
freeXmedia is leading in most countries, including Germany, United States, Turkey, Poland and 3 other countries.
Open AdExchange is leading in Denmark, Netherlands, Sweden, Norway and 2 other countries.