In terms of market share, freeXmedia is clearly lagging behind, losing to Open AdExchange in all segments.
freeXmedia has better usage coverage in more websites categories. Including Sports, Autos & Vehicles, Arts & Entertainment, Video Games and 26 other categories.
Open AdExchange is leading in Business & Industry, Shopping, People & Society, Marketing & Advertising and 20 other categories.
freeXmedia is leading in most countries, including Germany, United States, Romania, Belgium and 2 other countries.
Open AdExchange is leading in Denmark, Sweden, Italy and Guatemala.