In terms of market share, freeXmedia is clearly lagging behind, losing to StackAdapt in all segments.
freeXmedia has better usage coverage in more websites categories. Including Sports, Autos & Vehicles, Arts & Entertainment, Video Games and 20 other categories.
StackAdapt is leading in Health, Shopping, Clothing, Food & Drink and 11 other categories.
StackAdapt is leading in most countries, including United States, Canada, United Arab Emirates, Brazil and 6 other countries.
freeXmedia is leading in Germany, Turkey, Poland, Latvia and 2 other countries.