Market Share by Top Websites

1 Listrak is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, FreshMarketer is clearly lagging behind, losing to Listrak in all segments.

Websites Categories

1 Listrak has better usage coverage in more websites categories. Including Lifestyle, Home & Garden, Sports, Food & Drink and 9 other categories.

2 FreshMarketer is leading in Computers Electronics & Technology, Finance, Business & Consumer Services, Arts & Entertainment and 7 other categories.


1 FreshMarketer is leading in most countries, including India, Australia, United Kingdom, Indonesia and 82 other countries.

2 Listrak is leading in United States, Canada, Philippines, China and 7 other countries.