Market Share by Top Websites

1 Yahoo Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, FriendFinder Network is clearly lagging behind, losing to Yahoo Advertising in all segments.

Websites Categories

1 Yahoo Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, Food & Drink and 19 other categories.

2 FriendFinder Network is leading in Adult.

Geography

1 Yahoo Advertising is leading in most countries, including Japan, United States, Russia, Taiwan and 79 other countries.

2 FriendFinder Network is leading in Germany, India, Australia, China and 40 other countries.