Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, FruitFlan is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 134 other categories.

2 FruitFlan is leading in Fashion & Modeling and Magazines & E-Zines.


1 Unica is leading in most countries, including United States, Germany, Canada, Great Britain and 90 other countries.

2 FruitFlan is leading in Hungary, Austria, Slovakia, Serbia and 2 other countries.