Market Share by Top Websites

1 FullStory is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SmartLook is clearly lagging behind, losing to FullStory in all segments.

Websites Categories

1 FullStory has better usage coverage in more websites categories. Including Travel, Computer & Electronics, Health, Career & Education and 101 other categories.

2 SmartLook is leading in Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 78 other categories.


1 FullStory is leading in most countries, including United States, United Kingdom, Australia, Canada and 79 other countries.

2 SmartLook is leading in Czech Republic, Brazil, Spain, Italy and 47 other countries.