FullStory is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
SmartLook has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 100 other categories.
FullStory is leading in Travel, Computer & Electronics, Tourism, Software and 78 other categories.
FullStory is leading in most countries, including United States, United Kingdom, Australia, Canada and 66 other countries.
SmartLook is leading in Brazil, Czech Republic, Spain, Italy and 51 other countries.