Market Share by Top Websites

1 is leading in Top 1M Sites and The Entire Web.

2 Unica is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Health, Internet & Telecom and 170 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Finance, Financial Management and 17 other categories.


1 is leading in most countries, including United States, United Kingdom, Australia, India and 101 other countries.

2 Unica is leading in Japan, Slovakia, Hong Kong, Finland and 13 other countries.