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Gemius is leading in Top 10K Sites, Top 100K Sites and The Entire Web.
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Google Analytics Enhanced Ecommerce is leading in Top 1M Sites.
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Gemius has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Vehicles, Computers Electronics & Technology and 15 other categories.
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Google Analytics Enhanced Ecommerce is leading in Lifestyle, E-commerce & Shopping, Home & Garden, Heavy Industry & Engineering and one other category.
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Google Analytics Enhanced Ecommerce is leading in most countries, including United States, France, Poland, Brazil and 132 other countries.
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Gemius is leading in Russia, Hungary, Czech Republic, Slovakia and 18 other countries.