Market Share by Top Websites

1 Gemius is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lead Forensics is clearly lagging behind, losing to Gemius in all segments.

Websites Categories

1 Gemius has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 220 other categories.

2 Lead Forensics is leading in Industrial Goods & Services, Insurance, Furniture, Computer Security and 5 other categories.

Geography

1 Gemius is leading in most countries, including Poland, Hungary, Czech Republic, Turkey and 139 other countries.

2 Lead Forensics is leading in United Kingdom, United States, South Africa, New Zealand and 17 other countries.