Market Share by Top Websites

1 Gemius is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Lotame is leading in Top 1M Sites.

Websites Categories

1 Lotame has better usage coverage in more websites categories. Including News & Media, Computer & Electronics, Software, Games and 135 other categories.

2 Gemius is leading in People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 90 other categories.

Geography

1 Lotame is leading in most countries, including United States, Indonesia, Brazil, Italy and 148 other countries.

2 Gemius is leading in Poland, Czech Republic, Hungary, Turkey and 40 other countries.