Market Share by Top Websites

1 Gemius is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Lotame is leading in Top 1M Sites.

Websites Categories

1 Lotame has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Music & Audio, Adult and 197 other categories.

2 Gemius is leading in People & Society, Internet & Telecom, Business & Industry, Social Network and 32 other categories.

Geography

1 Lotame is leading in most countries, including Brazil, United States, Italy, Indonesia and 178 other countries.

2 Gemius is leading in Poland, Czech Republic, Hungary, Bulgaria and 32 other countries.