Market Share by Top Websites

1 Gemius is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Nielsen NetRatings is clearly lagging behind, losing to Gemius in all segments.

Websites Categories

1 Gemius has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Social Network and 134 other categories.

2 Nielsen NetRatings is leading in Business & Industry, Food & Drink, Autos & Vehicles, Travel and 95 other categories.

Geography

1 Nielsen NetRatings is leading in most countries, including Italy, United States, Australia, Spain and 90 other countries.

2 Gemius is leading in Poland, Hungary, Czech Republic, Turkey and 80 other countries.