Market Share by Top Websites

1 Gemius is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, SalesForce Audience Studio / DMP (Krux) is still behind Gemius in all market share segments.

Websites Categories

1 Gemius has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Vehicles, E-commerce & Shopping and 17 other categories.

2 SalesForce Audience Studio / DMP (Krux) is leading in Science & Education, Finance and Business & Consumer Services.

Geography

1 SalesForce Audience Studio / DMP (Krux) is leading in most countries, including United States, Italy, Australia, Canada and 91 other countries.

2 Gemius is leading in Russia, Poland, Hungary, Czech Republic and 51 other countries.