1
Gemius is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, SalesForce Audience Studio / DMP (Krux) is clearly lagging behind, losing to Gemius in all segments.
1
Gemius has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Vehicles, E-commerce & Shopping and 17 other categories.
2
SalesForce Audience Studio / DMP (Krux) is leading in Science & Education, Finance and Business & Consumer Services.
1
SalesForce Audience Studio / DMP (Krux) is leading in most countries, including United States, Italy, Australia, Canada and 91 other countries.
2
Gemius is leading in Russia, Poland, Hungary, Czech Republic and 51 other countries.