Market Share by Top Websites

1 Segment is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Gemius is leading in Top 10K Sites.

Websites Categories

1 Gemius has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Vehicles, E-commerce & Shopping and 13 other categories.

2 Segment is leading in Computers Electronics & Technology, Finance, Business & Consumer Services, Jobs & Career and 3 other categories.


1 Segment is leading in most countries, including United States, United Kingdom, India, Canada and 131 other countries.

2 Gemius is leading in Russia, Poland, Hungary, Czech Republic and 20 other countries.