Market Share by Top Websites

1 Gemius is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Signal is clearly lagging behind, losing to Gemius in all segments.

Websites Categories

1 Signal has better usage coverage in more websites categories. Including Vehicles, Lifestyle, Food & Drink, Science & Education and 10 other categories.

2 Gemius is leading in News & Media, Arts & Entertainment, E-commerce & Shopping, Computers Electronics & Technology and 6 other categories.

Geography

1 Signal is leading in most countries, including United States, Brazil, United Kingdom, Canada and 116 other countries.

2 Gemius is leading in Poland, Czech Republic, Hungary, Turkey and 29 other countries.