Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Genius is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 Genius has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Computer & Electronics, Marketing & Advertising and 56 other categories.

2 i-Behavior is leading in Health, Arts & Entertainment, TV & Video, Adult and 7 other categories.

Geography

1 i-Behavior is leading in most countries, including Brazil, Denmark, Australia, France and 18 other countries.

2 Genius is leading in United States, United Kingdom, India, Finland and 16 other countries.