Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Genius is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 Genius has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Computer & Electronics, Marketing & Advertising and 47 other categories.

2 i-Behavior is leading in Arts & Entertainment, News & Media, Shopping, Adult and 21 other categories.


1 Genius is leading in most countries, including United States, United Kingdom, Germany, Canada and 19 other countries.

2 i-Behavior is leading in Brazil, Japan, Denmark, Italy and 14 other countries.