Market Share by Top Websites

1 Listrak is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Genius is clearly lagging behind, losing to Listrak in all segments.

Websites Categories

1 Listrak has better usage coverage in more websites categories. Including Shopping, Clothing, Health, Home & Garden and 84 other categories.

2 Genius is leading in Business & Industry, Real Estate, Computer & Electronics, Marketing & Advertising and 28 other categories.


1 Listrak is leading in most countries, including United States, Canada, Australia, United Kingdom and 25 other countries.

2 Genius is leading in China, Denmark, Finland, Portugal and 6 other countries.