Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Genius is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 Genius has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Computer & Electronics, Marketing & Advertising and 55 other categories.

2 MerchantAdvantage is leading in Shopping, Home & Garden, Health, Products & Shopping and 24 other categories.


1 Genius is leading in most countries, including United Kingdom, India, Australia, Brazil and 21 other countries.

2 MerchantAdvantage is leading in United States, Canada, Iran, Lao and 3 other countries.