Market Share by Top Websites

1 MerchantAdvantage is leading in Top 100K Sites.

2 In terms of market share, Genius is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Sports, Business & Consumer Services, Health and Lifestyle.

2 Genius is leading in Computers Electronics & Technology, Community & Society and Law & Government.

Geography

1 Genius is leading in most countries, including Italy, Czech Republic, Denmark, Finland and 6 other countries.

2 MerchantAdvantage is leading in Canada, Pakistan, Poland and United Kingdom.