Market Share by Top Websites

1 GetSocial is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to GetSocial in all segments.

Websites Categories

1 GetSocial has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Internet & Telecom and 149 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Finance, Law & Government and 30 other categories.

Geography

1 GetSocial is leading in most countries, including United States, India, Brazil, United Kingdom and 139 other countries.

2 Unica is leading in Japan, China, Puerto Rico, Malawi and 3 other countries.