Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Ghostery is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 70 other categories.

2 Ghostery is leading in Food & Drink, Cooking & Recipes, People & Society, Home & Garden and 37 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Germany and 43 other countries.

2 Ghostery is leading in United States, India, Canada, Russia and 15 other countries.