Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Ghostery is leading in Top 10K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 123 other categories.

2 Ghostery is leading in Car Buying, Investing, Makes & Models, Credit, Loans & Mortgages and 17 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, Norway and 62 other countries.

2 Ghostery is leading in United States, Russia, Canada, China and 9 other countries.