Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, GlobalTakeoff is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Shopping, Internet & Telecom and 35 other categories.

2 GlobalTakeoff is leading in Arts & Entertainment, People & Society, Music & Audio, Movies and 6 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Italy and 28 other countries.

2 GlobalTakeoff is leading in India, Sri Lanka, Malaysia, Pakistan and 5 other countries.