Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, GlobalTakeoff is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Shopping, People & Society and 40 other categories.

2 GlobalTakeoff is leading in Arts & Entertainment, Music & Audio, Movies, Adult and 7 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Italy, Denmark and 25 other countries.

2 GlobalTakeoff is leading in India, Argentina, Sri Lanka, Singapore and 6 other countries.