Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GlobalTakeoff is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Business & Industry, Shopping, Autos & Vehicles, Food & Drink and 42 other categories.

2 GlobalTakeoff is leading in Arts & Entertainment, People & Society, Movies, TV & Video and 28 other categories.

Geography

1 GlobalTakeoff is leading in most countries, including India, United Kingdom, Brazil, France and 28 other countries.

2 GroupM Server is leading in Germany, Poland, Denmark, Spain and 24 other countries.