Market Share by Top Websites

1 GroupM Server is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GlobalTakeoff is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Business & Industry, Shopping, Autos & Vehicles, Games and 41 other categories.

2 GlobalTakeoff is leading in Arts & Entertainment, People & Society, Movies, TV & Video and 28 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, United States and 27 other countries.

2 GlobalTakeoff is leading in India, Brazil, Sri Lanka, Canada and 7 other countries.