Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GlobalTakeoff is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Autos & Vehicles and 45 other categories.

2 GlobalTakeoff is leading in Arts & Entertainment, People & Society, Movies, TV & Video and 20 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, United Kingdom and 27 other countries.

2 GlobalTakeoff is leading in India, Pakistan, Bangladesh, Sri Lanka and 5 other countries.