Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GlobalTakeoff is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Internet & Telecom and 120 other categories.

2 GlobalTakeoff is leading in Arts & Entertainment, Movies, TV & Video, Computer & Electronics and 7 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Sweden, Norway, Italy and 67 other countries.

2 GlobalTakeoff is leading in India, Sri Lanka, Pakistan, Philippines and 2 other countries.