In terms of market share, GlobalTakeoff is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 88 other categories.
GlobalTakeoff is leading in Arts & Entertainment, People & Society, Movies, TV & Video and 20 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 23 other countries.
GlobalTakeoff is leading in India, Brazil, Sri Lanka, Pakistan and 6 other countries.