Market Share by Top Websites

1 Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, GlobalTakeoff is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 84 other categories.

2 GlobalTakeoff is leading in Arts & Entertainment, People & Society, Movies, TV & Video and 24 other categories.

Geography

1 GlobalTakeoff is leading in most countries, including India, Brazil, France, Germany and 36 other countries.

2 Microsoft adCenter Conversion is leading in United States, United Kingdom, China, South Africa and 14 other countries.