In terms of market share, GlobalTakeoff is clearly lagging behind, losing to Open AdExchange in all segments.
GlobalTakeoff has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, TV & Video and 41 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 16 other categories.
GlobalTakeoff is leading in most countries, including India, United Kingdom, Brazil, France and 42 other countries.
Open AdExchange is leading in Denmark, Norway and Guatemala.