In terms of market share, GlobalTakeoff is clearly lagging behind, losing to Open AdExchange in all segments.
GlobalTakeoff has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, TV & Video and 39 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 16 other categories.
GlobalTakeoff is leading in most countries, including India, United States, Brazil, Sri Lanka and 15 other countries.
Open AdExchange is leading in Denmark, Guatemala, Norway, Serbia and one other country.