In terms of market share, GlobalTakeoff is clearly lagging behind, losing to Open AdExchange in all segments.
GlobalTakeoff has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Movies and 13 other categories.
Open AdExchange is leading in Business & Industry, Shopping, News & Media, Newspapers and 12 other categories.
GlobalTakeoff is leading in most countries, including India, United States, Sri Lanka, Germany and 11 other countries.
Open AdExchange is leading in Denmark, Azerbaijan, Norway, Slovakia and one other country.