In terms of market share, GlobalTakeoff is clearly lagging behind, losing to Open AdExchange in all segments.
GlobalTakeoff has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, TV & Video and 30 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Real Estate and 14 other categories.
GlobalTakeoff is leading in most countries, including India, United States, Brazil, Spain and 11 other countries.
Open AdExchange is leading in Denmark, Norway, Sweden and United Kingdom.