In terms of market share, GlobalTakeoff is clearly lagging behind, losing to Open AdExchange in all segments.
GlobalTakeoff has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, TV & Video and 37 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 15 other categories.
GlobalTakeoff is leading in most countries, including India, United States, Brazil, Sri Lanka and 18 other countries.
Open AdExchange is leading in Denmark, Sweden, United Kingdom, Ukraine and one other country.