In terms of market share, GlobalTakeoff is clearly lagging behind, losing to Open AdExchange in all segments.
GlobalTakeoff has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, TV & Video and 31 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Real Estate and 13 other categories.
GlobalTakeoff is leading in most countries, including India, Pakistan, United States, Canada and 8 other countries.
Open AdExchange is leading in Denmark, Sweden, Italy and Guatemala.