Market Share by Top Websites

2 In terms of market share, GlobalTakeoff is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 GlobalTakeoff has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Movies and 13 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, News & Media, Newspapers and 12 other categories.

Geography

1 GlobalTakeoff is leading in most countries, including India, United States, Sri Lanka, Germany and 11 other countries.

2 Open AdExchange is leading in Denmark, Azerbaijan, Norway, Slovakia and one other country.