Market Share by Top Websites

2 In terms of market share, GlobalTakeoff is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 GlobalTakeoff has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, TV & Video and 30 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Real Estate and 14 other categories.

Geography

1 GlobalTakeoff is leading in most countries, including India, United States, Brazil, Spain and 11 other countries.

2 Open AdExchange is leading in Denmark, Norway, Sweden and United Kingdom.