Market Share by Top Websites

1 Open AdExchange is leading in Top 100K Sites.

2 In terms of market share, GlobalTakeoff is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 GlobalTakeoff has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, TV & Video and 29 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Career & Education and 15 other categories.


1 GlobalTakeoff is leading in most countries, including India, United States, Sri Lanka, United Arab Emirates and 8 other countries.

2 Open AdExchange is leading in Denmark, Netherlands, Sweden, Norway and one other country.