Despite its recent growth, GlobalTakeoff is still behind Open AdExchange in all market share segments.
GlobalTakeoff has better usage coverage in more websites categories. Including Arts & Entertainment, Music & Audio, Movies, Computer & Electronics and 12 other categories.
Open AdExchange is leading in Shopping, Business & Industry, Sports, Tourism and 11 other categories.
GlobalTakeoff is leading in most countries, including India, Brazil, United States, Sri Lanka and 9 other countries.
Open AdExchange is leading in Denmark, Sweden, Norway, Latvia and one other country.