In terms of market share, GlobalTakeoff is clearly lagging behind, losing to Total Media in all segments.
GlobalTakeoff has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, TV & Video and 33 other categories.
Total Media is leading in Religion & Spirituality, Business & Industry, Career & Education, Gay, Lesbian, & Bisexual and 23 other categories.
GlobalTakeoff is leading in most countries, including India, Brazil, Sri Lanka, China and 10 other countries.
Total Media is leading in Israel, Germany, United Kingdom, Ukraine and 7 other countries.