In terms of market share, GlobalTakeoff is clearly lagging behind, losing to WebTrends Ads in all segments.
GlobalTakeoff has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Internet & Telecom and 14 other categories.
WebTrends Ads is leading in Business & Industry, Computer & Electronics, Marketing & Advertising, Computer Hardware and 7 other categories.
GlobalTakeoff is leading in most countries, including India, United Kingdom, Brazil, Argentina and 10 other countries.
WebTrends Ads is leading in United States, Indonesia, Germany, Tunisia and 4 other countries.