Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, GoDaddy Site Analytics is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 GoDaddy Site Analytics has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 123 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Finance, News & Media and 37 other categories.


1 Unica is leading in most countries, including United Kingdom, Japan, Germany, Italy and 49 other countries.

2 GoDaddy Site Analytics is leading in United States, Canada, India, Mexico and 48 other countries.