Market Share by Top Websites

1 Tapad is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, GoodADVERT is clearly lagging behind, losing to Tapad in all segments.

Websites Categories

1 Tapad has better usage coverage in more websites categories. Including Travel, Arts & Entertainment, Business & Industry, Accommodation & Hotels and 158 other categories.

2 GoodADVERT is leading in Automotive Industry and Tennis.

Geography

1 Tapad is leading in most countries, including United States, Japan, India, Germany and 77 other countries.

2 GoodADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 13 other countries.