Market Share by Top Websites

1 Tapad is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GoodADVERT is clearly lagging behind, losing to Tapad in all segments.

Websites Categories

1 Tapad has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Travel, Shopping and 209 other categories.

2 GoodADVERT is leading in Chemicals.

Geography

1 Tapad is leading in most countries, including United States, Japan, United Kingdom, India and 147 other countries.

2 GoodADVERT is leading in Russia, Ukraine, Belarus and Kazakhstan.