1
PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Google Ads Advertiser is clearly lagging behind, losing to PubMatic in all segments.
1
PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Science & Education, Games and 17 other categories.
2
Google Ads Advertiser is leading in Lifestyle, Business & Consumer Services and Heavy Industry & Engineering.
1
PubMatic is leading in most countries, including United States, Japan, China, Russia and 156 other countries.
2
Google Ads Advertiser is leading in Brazil, Australia, Israel, New Zealand and one other country.