1
Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Google AdSense Custom Search Ads is clearly lagging behind, losing to Yandex Direct in all segments.
1
Yandex Direct has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Health, Vehicles and 15 other categories.
2
Google AdSense Custom Search Ads is leading in Computers Electronics & Technology, Science & Education, Games, Adult and one other category.
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Google AdSense Custom Search Ads is leading in most countries, including United States, Japan, India, United Kingdom and 143 other countries.
2
Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 12 other countries.