Market Share by Top Websites

1 Google Adsense is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Index Exchange is clearly lagging behind, losing to Google Adsense in all segments.

Websites Categories

1 Google Adsense has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 241 other categories.

2 Index Exchange is leading in Domain Names & Register.


1 Google Adsense is leading in most countries, including United States, Russia, Indonesia, Japan and 217 other countries.

2 Index Exchange hasn't got a lead over Google Adsense in any country.