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Google Ads Advertiser is leading in Top 1M Sites and The Entire Web.
2
Lijit is leading in Top 10K Sites and Top 100K Sites.
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Lijit has better usage coverage in more websites categories. Including Arts & Entertainment, Games, News & Media, Science & Education and 10 other categories.
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Google Ads Advertiser is leading in Computers Electronics & Technology, Lifestyle, Vehicles, Business & Consumer Services and 6 other categories.
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Google Ads Advertiser is leading in most countries, including United States, Japan, United Kingdom, Brazil and 114 other countries.
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Lijit is leading in Russia, France, Taiwan, Italy and 41 other countries.