Market Share by Top Websites

1 Google AdWords Advertiser is leading in Top 1M Sites and The Entire Web.

2 PubMatic is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Google AdWords Advertiser has better usage coverage in more websites categories. Including Computers Electronics & Technology, Lifestyle, Business & Consumer Services, Vehicles and 10 other categories.

2 PubMatic is leading in Arts & Entertainment, Games, News & Media, Science & Education and 6 other categories.

Geography

1 Google AdWords Advertiser is leading in most countries, including United States, Japan, United Kingdom, Brazil and 146 other countries.

2 PubMatic is leading in Taiwan, Venezuela, Algeria, Bosnia and Herzegovina and 7 other countries.