Market Share by Top Websites

1 Google Analytics Enhanced Ecommerce is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, IBM Customer Experience Analytics is still behind Google Analytics Enhanced Ecommerce in all market share segments.

Websites Categories

1 Google Analytics Enhanced Ecommerce has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, Clothing and 215 other categories.

2 IBM Customer Experience Analytics is leading in Finance, Banking, Insurance, Cosmetics and 4 other categories.

Geography

1 Google Analytics Enhanced Ecommerce is leading in most countries, including United States, France, Spain, Poland and 183 other countries.

2 IBM Customer Experience Analytics is leading in Mongolia, Iraq and South Georgia Island.