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Google Analytics Enhanced Ecommerce is leading in The Entire Web.
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Lotame is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
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Lotame has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, News & Media and 14 other categories.
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Google Analytics Enhanced Ecommerce is leading in Lifestyle, E-commerce & Shopping, Home & Garden, Vehicles and 2 other categories.
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Lotame is leading in most countries, including United States, Indonesia, Taiwan, China and 104 other countries.
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Google Analytics Enhanced Ecommerce is leading in France, Poland, Brazil, Spain and 49 other countries.