Google Analytics Enhanced Ecommerce
104,559 websites

Google Analytics Enhanced Ecommerce is free to use

https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce

Google analytics for ECommerce, enables the measurement of user interactions with products on ecommerce websites across the user's shopping experience, including: product impressions, product clicks, viewing product details, adding a produc...

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Optimizely
162,903 websites

Optimizely offers both free and paid options

http://www.optimizely.com/

Simple, fast, and powerful. Optimizely is a dramatically easier way for you to improve your website through A/B testing. Create an experiment in minutes with our easy-to-use visual interface with absolutely no coding or engineering required...

Market Share by Top Websites

1 Optimizely is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Google Analytics Enhanced Ecommerce is leading in Top 1M Sites.

Websites Categories

1 Optimizely has better usage coverage in more websites categories. Including Games, Arts & Entertainment, Computers Electronics & Technology, Vehicles and 16 other categories.

2 Google Analytics Enhanced Ecommerce is leading in Lifestyle, E-commerce & Shopping, Home & Garden and Heavy Industry & Engineering.

Geography

1 Optimizely is leading in most countries, including United States, United Kingdom, Canada, Germany and 115 other countries.

2 Google Analytics Enhanced Ecommerce is leading in France, Poland, Brazil, Spain and 38 other countries.