Google Analytics Enhanced Ecommerce
104,559 websites

Google Analytics Enhanced Ecommerce is free to use

https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce

Google analytics for ECommerce, enables the measurement of user interactions with products on ecommerce websites across the user's shopping experience, including: product impressions, product clicks, viewing product details, adding a produc...

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Piwik
339,453 websites

Piwik offers both free and paid options

http://piwik.org

Piwik is an open source analytics platform currently used by individuals, companies and governments all over the world. With Piwik, your data will always be yours. Learn why Piwik is the right web analytics tool for you below.

Market Share by Top Websites

1 Piwik is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Google Analytics Enhanced Ecommerce is clearly lagging behind, losing to Piwik in all segments.

Websites Categories

1 Piwik has better usage coverage in more websites categories. Including Science & Education, Computers Electronics & Technology, Law & Government, Health and 18 other categories.

2 Google Analytics Enhanced Ecommerce is leading in Lifestyle and E-commerce & Shopping.

Geography

1 Piwik is leading in most countries, including Germany, United States, France, Japan and 151 other countries.

2 Google Analytics Enhanced Ecommerce is leading in Poland, Brazil, Argentina, Hungary and 5 other countries.