Market Share by Top Websites

1 MasterPass is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Google Checkout is clearly lagging behind, losing to MasterPass in all segments.

Websites Categories

1 Google Checkout has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, People & Society and 112 other categories.

2 MasterPass is leading in Computer & Electronics, Internet & Telecom, Finance, Software and 68 other categories.


1 MasterPass is leading in most countries, including Russia, Germany, Greece, Poland and 100 other countries.

2 Google Checkout is leading in United States, United Kingdom, Bulgaria, Philippines and 28 other countries.