Market Share by Top Websites

1 MasterPass is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Google Checkout is clearly lagging behind, losing to MasterPass in all segments.

Websites Categories

1 Google Checkout has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Health and 145 other categories.

2 MasterPass is leading in Arts & Entertainment, People & Society, Adult, Music & Audio and 56 other categories.


1 MasterPass is leading in most countries, including Russia, Germany, Poland, Brazil and 110 other countries.

2 Google Checkout is leading in United States, United Kingdom, Canada, Mexico and 43 other countries.