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Outbrain Publisher is leading in Top 10K Sites, Top 100K Sites and The Entire Web.
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Google Matched Content Publishers is leading in Top 1M Sites.
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Outbrain Publisher has better usage coverage in more websites categories. Including Science & Education, Arts & Entertainment, Computers Electronics & Technology, Community & Society and 13 other categories.
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Google Matched Content Publishers is leading in News & Media, Food & Drink, E-commerce & Shopping, Travel & Tourism and 3 other categories.
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Outbrain Publisher is leading in most countries, including United States, France, United Kingdom, Italy and 106 other countries.
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Google Matched Content Publishers is leading in Japan, South Korea, India, Russia and 47 other countries.