Market Share by Top Websites

1 Google Matched Content Publishers is leading in Top 1M Sites and The Entire Web.

2 Outbrain Publisher is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Google Matched Content Publishers has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Arts & Entertainment, Food & Drink and 20 other categories.

2 Outbrain Publisher hasn't got a lead over Google Matched Content Publishers in any websites category.

Geography

1 Google Matched Content Publishers is leading in most countries, including Japan, United States, South Korea, Russia and 149 other countries.

2 Outbrain Publisher is leading in Israel, Belgium, New Zealand, New Caledonia and one other country.