Market Share by Top Websites

1 Taboola is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Google Matched Content Publishers is still behind Taboola in all market share segments.

Websites Categories

1 Taboola has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Games, Adult and 20 other categories.

2 Google Matched Content Publishers hasn't got a lead over Taboola in any websites category.

Geography

1 Taboola is leading in most countries, including United States, France, Taiwan, Italy and 151 other countries.

2 Google Matched Content Publishers is leading in Japan, South Korea, Indonesia, Nigeria and 4 other countries.