Market Share by Top Websites

1 Taboola AdsTxt is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Google Matched Content Publishers is still behind Taboola AdsTxt in all market share segments.

Websites Categories

1 Taboola AdsTxt has better usage coverage in more websites categories. Including Computers Electronics & Technology, Arts & Entertainment, Games, News & Media and 18 other categories.

2 Google Matched Content Publishers is leading in E-commerce & Shopping and Travel & Tourism.

Geography

1 Taboola AdsTxt is leading in most countries, including United States, France, Italy, Russia and 134 other countries.

2 Google Matched Content Publishers is leading in Japan, South Korea, India, Indonesia and 17 other countries.