Market Share by Top Websites

1 Google Pay is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sofort is clearly lagging behind, losing to Google Pay in all segments.

Websites Categories

1 Google Pay has better usage coverage in more websites categories. Including Lifestyle, Computers Electronics & Technology, Food & Drink, Sports and 13 other categories.

2 Sofort is leading in Health, Travel & Tourism, Adult, Science & Education and 3 other categories.


1 Google Pay is leading in most countries, including United States, United Kingdom, Canada, Australia and 132 other countries.

2 Sofort is leading in Germany, Netherlands, France, Austria and 20 other countries.