1
Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Google Remarketing is clearly lagging behind, losing to Google Publisher Tag in all segments.
1
Google Publisher Tag has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Games, News & Media and 16 other categories.
2
Google Remarketing is leading in Lifestyle, Business & Consumer Services, Home & Garden and Heavy Industry & Engineering.
1
Google Publisher Tag is leading in most countries, including United States, Japan, Taiwan, France and 141 other countries.
2
Google Remarketing is leading in Russia, Poland, Czech Republic, Netherlands and 14 other countries.