1
gumgum is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Google Publisher Tag is clearly lagging behind, losing to gumgum in all segments.
1
gumgum has better usage coverage in more websites categories. Including Arts & Entertainment, Games, News & Media, Science & Education and 11 other categories.
2
Google Publisher Tag is leading in Computers Electronics & Technology, Food & Drink, Sports, Vehicles and 5 other categories.
1
gumgum is leading in most countries, including United States, Russia, Taiwan, France and 112 other countries.
2
Google Publisher Tag is leading in Japan, South Korea, Hungary, Indonesia and 40 other countries.