Market Share by Top Websites

1 Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, IVW is still behind Google Publisher Tag in all market share segments.

Websites Categories

1 Google Publisher Tag has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 237 other categories.

2 IVW is leading in Adult, Search Engine, Car Buying and Domain Names & Register.


1 Google Publisher Tag is leading in most countries, including Japan, Poland, France, United States and 212 other countries.

2 IVW is leading in Isle Of Man, Samoa, Tonga, Guadeloupe and 11 other countries.