Market Share by Top Websites

1 Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, IVW is still behind Google Publisher Tag in all market share segments.

Websites Categories

1 Google Publisher Tag has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 236 other categories.

2 IVW is leading in Adult, Car Buying, Domain Names & Register, File Sharing and one other category.


1 Google Publisher Tag is leading in most countries, including United States, Japan, Russia, France and 212 other countries.

2 IVW is leading in Isle Of Man, British Indian Ocean Territory, American Samoa, French Southern Territories and 2 other countries.