Market Share by Top Websites

1 Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, IVW is clearly lagging behind, losing to Google Publisher Tag in all segments.

Websites Categories

1 Google Publisher Tag has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 235 other categories.

2 IVW is leading in Adult, Car Buying, Domain Names & Register and Customer Service.

Geography

1 Google Publisher Tag is leading in most countries, including United States, Japan, Russia, France and 215 other countries.

2 IVW is leading in Isle of Man, Palau and Montserrat.