1
Lijit is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Google Publisher Tag is clearly lagging behind, losing to Lijit in all segments.
1
Lijit has better usage coverage in more websites categories. Including Arts & Entertainment, Games, News & Media, Science & Education and 15 other categories.
2
Google Publisher Tag is leading in Computers Electronics & Technology, Sports, Vehicles, Business & Consumer Services and one other category.
1
Lijit is leading in most countries, including United States, Russia, France, Taiwan and 138 other countries.
2
Google Publisher Tag is leading in Japan, South Korea, Hungary, Czech Republic and 19 other countries.