Market Share by Top Websites

1 Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Luminate is still behind Google Publisher Tag in all market share segments.

Websites Categories

1 Google Publisher Tag has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 234 other categories.

2 Luminate is leading in Industrial Goods & Services, Bodyart, E-Commerce, Catering and one other category.

Geography

1 Google Publisher Tag is leading in most countries, including United States, France, Russia, Turkey and 205 other countries.

2 Luminate is leading in Cayman Islands and Virgin Islands.