Market Share by Top Websites

1 Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Luminate is still behind Google Publisher Tag in all market share segments.

Websites Categories

1 Google Publisher Tag has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 234 other categories.

2 Luminate is leading in Industrial Goods & Services, Alternative & Natural Medicine, Bodyart, Roads & Highways and one other category.


1 Google Publisher Tag is leading in most countries, including United States, France, Russia, Japan and 208 other countries.

2 Luminate hasn't got a lead over Google Publisher Tag in any country.