Market Share by Top Websites

1 Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, MediaMath is still behind Google Publisher Tag in all market share segments.

Websites Categories

1 Google Publisher Tag has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 239 other categories.

2 MediaMath is leading in Cosmetics.


1 Google Publisher Tag is leading in most countries, including United States, France, Russia, Japan and 207 other countries.

2 MediaMath hasn't got a lead over Google Publisher Tag in any country.