Market Share by Top Websites

1 Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Paid-To-Promote is clearly lagging behind, losing to Google Publisher Tag in all segments.

Websites Categories

1 Google Publisher Tag has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 239 other categories.

2 Paid-To-Promote is leading in Beauty & Fitness, Bodyart and Hair.


1 Google Publisher Tag is leading in most countries, including Japan, Poland, United States, France and 227 other countries.

2 Paid-To-Promote hasn't got a lead over Google Publisher Tag in any country.