Google Publisher Tag
trend
2,384,703 websites

Google Publisher Tag is free to use

https://support.google.com/dfp_premium/topic/28788?hl=en&ref_topic=28149

Google Publisher Tag (GPT) is an ad tagging library with which you can dynamically build ad requests. GPT takes key details from you such as ad unit name, ad size, and custom targeting, builds the request, and displays the ad on web pages o...

VS

Sproutable
trend
4,078 websites

Sproutable is free to use

http://www.spoutable.com

Exit discovery platform that engages traffic on site exit and makes relevant recommendations for where to go next.

Market Share by Top Websites

1 Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sproutable is clearly lagging behind, losing to Google Publisher Tag in all segments.

Websites Categories

1 Google Publisher Tag has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 242 other categories.

2 Sproutable hasn't got a lead over Google Publisher Tag in any websites category.

Geography

1 Google Publisher Tag is leading in most countries, including United States, Russia, France, Japan and 208 other countries.

2 Sproutable hasn't got a lead over Google Publisher Tag in any country.